What is B2B appointment setting?
B2B Appointment Setting is the process of scheduling a meeting between two businesses. The goal is to get your business and their business together for an exchange of information, goods or services.
The most common way to set up appointments is through email. However, most B2B appointments setters use an Omnichannel Marketing Approach to reach a decision maker by incorporating Linkedin and phone calls to their reach-out efforts.
What do B2B appointment setters do?
Appointment Setters have a list of companies they're assigned to connect with usually in the form of company name, contact name, phone number & email address. A good appointment setter will research the company and person they are about to connect with before reaching out to them to determine the fit of the product or service and any commonalities.
Here are the three most common ways to set up appointments
1. Appointment setting through email
Email is still one of the best ways to reach out to potential customers. What's great about email is there's no element of surprise to the conversation so the prospect will have a chance to understand what your offer is and if he or she would like to proceed with a meeting.
2. Appointment Setting Through Phone Calls
Appointment setting through phone calls is the most effective when paired with an email. Most people will be busy when you call them so using phone in addition to email is a powerhouse for setting up an appointment for your client.
3. Appointment Setting Using Linkedin
LinkedIn is a great place to connect with people for appointments. There are several factors to take into account when reaching out on Linkedin such as the strength of your profile and whether the person you're reaching out to checks his or her direct messages.
What's the difference between B2B Appointment Setting and Lead Generation?
Lead generation is a strategy used to generate new leads or contact info based on a determined list of businesses typically based on a custom list or a lookalike audience. Appointment setting is a strategy used to set up meetings between businesses and typically relies on a email or phone call list that has already been created..
Here are 10 Reasons to outsource your B2B Appointment Setting:
1. Connect with more decision makers
When you outsource your appointment setting, you can connect with more decision makers than you would otherwise. By reaching out to these individuals, you increase your chances of your offer getting noticed.
2. Get better results
One of the biggest benefits of outsourcing your appointment setting is that you can measure the success of each campaign. When you run campaigns yourself, you don’t know whether you’ve reached your target audience or what metrics have been achieved.
3. Save money
Outsourcing your appointment setting allows you to save money. Instead of paying for marketing tools and resources, you can hire professionals to handle all aspects of your appointment setting.
4. Increase productivity
Hiring an outsourced team frees up your time. You no longer have to spend hours researching prospects, writing emails and following up with clients.
5. Be consistent
You can achieve consistency when you outsource your appointment settings. Your team will always be working towards the same goals.
6. Nurture Your Current Leads
You can nuture your current leads even if they don't take your offer right away. Emailing and phone calling is just another form of advertising that keeps your business top of mind when it's time for the buying decision .
7. Grow your network
Your network grows as you grow. Outsourcing your appointment setting gives you access to a larger pool of candidates.
8. Expand your business
By expanding your business, you can gain new opportunities. As your company grows, it becomes easier to expand your network.
9. Focus On Essential Aspects of Your Job
As you focus on essential aspects of your job, you can free up time to work on other areas of your business.
10. Avoid Burnout
When you do everything yourself, you can quickly become overwhelmed. Hire a professional team to take care of your appointment setting so you can focus on growing your business.
Appointments are important because they allow you to meet prospective customers face-to-face. If you want to make sure that you get the best possible results from your appointment setting efforts, you should consider outsourcing them.